Study programmes / C-EM Economics and Management / Industrial Economics
Course code:OEK
Course title in language of instruction:Odvětvová ekonomika
Course title in Czech:Odvětvová ekonomika
Course title in English:Industrial Economics
Mode of completion and number of credits:Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1; part-time, 0/0
(full-time, hours of lectures per week / hours of seminars per week; part-time, lectures per period / seminars per period)
Language of instruction:Czech
Level of course:master continuing
Semester:WS 2019/2020 - FBE
Name of lecturer:doc. Ing. Pavel Syrovátka, Ph.D. (supervisor)
Prerequisites:Managerial Economics
Aims of the course:The course aims to provide a comprehensive interpretation of short-, medium- and long-term behavior of market subjects or institutions within the product verticals/supply chains. Having finished the course, students can distinguish and handle extended microeconomic models in Industrial Organization and are capable to evaluate and work with effects of changes in structures, including relevant industrial context, such as the concentration of industry, industry efficiency, horizontal and vertical price transmissions and releaxation of certain assumptions.
Course contents:
1.Introduction to industrial organization (allowance 4/0)
a.Definition of industrial organization and its development
b.State interventions and the performance of the industry

2.Firm behavior in relation to relevant market and sector characteristics (allowance 6/4)
a.Production-cost relationships and supply formation
b.Product vertical, supplier-customer relations

3.Horizontal relationships in the industry (allowance 8/4)
a.Market structures and strategy of firms
b.Concentration, specialization, cooperation and diversification

4.Vertical relationships in the industry (allowance 10/6)
a.Vertical market structure - the competitive environment in the industry, price transmissions
b.Integration and restrictions on product verticals

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to solve problems
-professional knowledge
-skilled at utilizing and processing information

Specific competences:
-student can derive the impact of industry environment to partial markets and firms
-student can model the behaviour of consumers and suppliers in selected industry
-student can select proper microeconomic approach to economic analysis of an industry
-student understands the principals of partial equilibrium and its constitution in vertical chain

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Students are required to pass a final written examination.
Course-credit is a prerequsite for the final exam. Course-credit is awarded for i) succseful defense of mid-term group project and ii) successful defense of an essay on assigned topic.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture28 h0 h
     practice14 h0 h
     consultation0 h16 h
     public presentation (oral)6 h0 h
     preparation for exam50 h80 h
     preparation for regular testing20 h0 h
     preparation of presentation22 h0 h
     writing of seminar paper0 h44 h
Total140 h140 h

Basic reading list
  • PERLOFF, J. -- CARLTON, D. Modern Industrial Organization (4th Edition). Boston: Pearson Education Limited, 2015. ISBN 978-1-292-08785-6.
Recommended reading list
  • PEITZ, M. -- BELLEFLAMME, P. Industrial Organization: markets and strategies. USA: Cambridge University Press, 2015. ISBN 978-0-521-39894-7.
  • PEPALL, L. -- RICHARDS, D J. -- NORMAN, G. Contemporary Industrial Organization:a quantitative approach. Hoboken: Wiley, 2010. 558 p. ISBN 978-0-470-59180-2.
  • Industrial organization: theory and practice. 3rd ed. Boston: Pearson Addison Wesley, 712 p. ISBN 978-0-321-37610-7.