Study programmes / B-AGB Agrobiology / Agrotourism
Course code:AGRT
Course title in language of instruction:Agroturistika
Course title in Czech:Agroturistika
Course title in English:Agrotourism
Mode of completion and number of credits:Exam (4 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1
(full-time, hours of lectures per week / hours of seminars per week)
Language of instruction:Czech
Level of course:bachelor; master; master continuing
Semester:SS 2018/2019 - FA
Name of lecturer:doc. Ing. Iva Jiskrová, Ph.D. (lecturer)
Ing. Vladimír Mikule, Ph.D. (examiner, instructor, lecturer, supervisor)
Ing. Libor Sládek, Ph.D. (examiner, instructor, lecturer)
Ing. Eva Sobotková, Ph.D. (instructor, lecturer)
Prerequisites:not (Rural Tourism in Sustainable Development of Regions)
Aims of the course:Agritourism is a multidisciplinary subject which comprises social, cultural, economical and environmental aspects connected with business in sustainable tourism in the countryside. Students will get information about all business connected with agritourism, which they can use for their own business, consultancy, for work in local council etc.
Course contents:
1.Tourism and its forms (allowance 4/2)
a.Tourism and its forms, sustainable tourism
b.Rural tourism and agritourism
c.Agritourism in the Czech Republic and abroad

2.Business in Agritourism (allowance 4/2)
a.Analysis of condition for business in agritourism
b.Analysis of locality and facility
c.Marketing of services in rural tourism and agritourism

3.Accommodation and catering in agritourism (allowance 2/1)
b.Accommodation, certification of services
c.Catering in agritourism

4.Plant and animal production in agritourism (allowance 6/3)
a.Plant production in agritourism
b.Animal production in agritourism
c.Horses in agritourism

5.Psychology in agritourism (allowance 2/1)
a.Psychology of entrepreneurship in rural tourism and agritourism

6.Sport activities as a part of rural tourism and agritourism (allowance 2/1)
a.Sport activities
b.Services, insurance

7.ECEAT and Association of Rural Tourism (allowance 2/1)
a.ECEAT - European centre for ecology and tourism
b.Association of Rural Tourism
c.Certification of services

8.Eco-agritourism and rural development (allowance 2/1)
a.Eco-agritourism, organic farming
b.Rural development as a part of rural tourism and agritourism

Learning outcomes and competences:
Generic competences:
-ability to create new ideas (creativity)
-ability to solve problems
-ability to work independently
-professional knowledge
-skilled at utilizing and processing information

Specific competences:
-A capability to exploit gained knowledge and abilities for providing of services in agrotourism
-A capability to exploit gained knowledge for business aimed on horse breeding and tourism
-A capability to exploit gained knowledge for own business
-A capability to exploit gained knowledge for rural development

Type of course unit:optional
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:The course is ended on the basis of the exam which has two parts. The first part is the written test (questions and short answers) and the second part is the oral exam.
Success rate at least 60%.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendance
Direct teaching
     lecture24 h
     practice12 h
     professional educational excursion14 h
     consultation6 h
     public presentation (oral)3 h
     preparation for exam24 h
     preparation of presentation12 h
     report from excursion, tour, practical placement5 h
     writing of seminar paper12 h
Total112 h

Basic reading list
  • STŘÍBRNÁ, M. -- MIKULA, P. Agroturistika a biopotraviny: základ prosperity firmy : právní, finanční a informační podnikatelské minimum. Praha: Ústav zemědělských a potravinářských informací, 2003. 51 p. ISBN 80-7271-137-7.
  • STŘÍBRNÁ, M. Ekonomická efektivita podnikání v agroturistice. Praha: Ústav zemědělských a potravinářských informací, 1997. 32 p. ISBN 80-86153-36-3.
  • STŘÍBRNÁ, M. Ubytování ve vesnické turistice. 2nd ed. Praha: Institut výchovy a vzdělávání Ministerstva zemědělství ČR, 1996. 46 p. ISBN 80-7105-128-4.
  • STŘÍBRNÁ, M. Venkovská turistika a agroturistika. 1st ed. Praha: Profi Press, 65 p. ISBN 80-86726-14-2.
  • POUROVÁ, M. Agroturistika. 1st ed. V Praze: Česká zemědělská univerzita, Provozně ekonomická fakulta ve vydavatelství Credit, 123 p. ISBN 80-213-0965-2.
  • POUROVÁ, M. Agroturistika: Možnosti rozvoje a perspektiva v České republice. 1st ed. Praha: ČZU, 2000. 113 p. ISBN 80-213-0672-6.
Recommended reading list
  • MCCOOL, S F. -- MOISEY, R N. Tourism, recreation, and sustainability : linking culture and the environment. Wallingford: CABI Publishing, 2001. 355 p. ISBN 0-85199-505-5.
  • GETZ, D. -- CARLSEN, J. -- MORRISON, A. The family business in tourism and hospitality. Wallingford: CABI Publishing, 2003. 214 p. ISBN 0-85199-808-9.
  • FONT, X. -- BUCKLEY, R. Tourism ecolabelling : certification and promotion of sustainable management. Wallingford: CABI Publishing, 2001. 359 p. ISBN 0-85199-506-3.