Study programmes / C-RD Regional Development / Agrobusiness in the Regional Development
Course code:AGRO
Course title in language of instruction:Agrobyznys v rozvoji regionů
Course title in Czech:Agrobyznys v rozvoji regionů
Course title in English:Agrobusiness in the Regional Development
Mode of completion and number of credits:Exam (4 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1; part-time, 14/0
(full-time, hours of lectures per week / hours of seminars per week; part-time, lectures per period / seminars per period)
Language of instruction:Czech
Level of course:master; master continuing
Semester:WS 2018/2019 - FRDIS
Name of lecturer:prof. Ing. Věra Bečvářová, CSc. (supervisor)
doc. Ing. Ivana Blažková, Ph.D. (examiner, instructor, lecturer)
Mgr. Ondřej Konečný, Ph.D. (lecturer)
Prerequisites:State Bachelor Exam and not Agrobusiness in the Regional Development in English
Aims of the course:The aim is to gain insight into the role and potential benefits of agriculture and its related activities in the entire chain of production, processing and distribution of products of agricultural origin in regional development. Students acquire knowledge about the theoretical foundations and practical implications of agribusiness, with the nature and context of globalization and integration processes in the agrarian sector, their influence on the new model of agriculture in global and regional contexts and assess the reflection of these changes in the concepts and effects of agricultural policy.
Course contents:
1.Globalisation and its impact on changes in the agrarian sector in the current stage of development (allowance 6/0)
a.Effect of specifics of agricultural production and consumption of food on the formation of agrarian markets; types of markets, actors, links, categories
b.Models determined by the supply and the demand, effects and consequences in the regional context

2.Theory of agribusiness, competitive environment and market structure, the principle of the commodity verticals and global food networks formation (allowance 6/4)
a.Forms of coordination, the influence and optimization of transaction costs
b.Approaches to risk sharing / reduction in the framework of the commodity verticals
c.Characteristics of subjects - a crucial companies in the global scene and the role and status of regional producers

3.The economic consequences of the agribusiness formation in development of agriculture and its effects in a regional context (allowance 6/4)
a.Development of agribusiness price levels, price transmission - principles and applications
b.Changes in the development of commodity verticals, the formation of global networks, opportunities and status of companies in the region

4.Agriculture and rural development strategy and the concept of the EU agricultural and structural policy (allowance 6/16)
a.The theoretical background, principles and tools for solutions of support agriculture and rural development and its implementation in the EU CAP
b.Agriculture in the EU Member States, comparison of the development within the critical commodity verticals

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to create new ideas (creativity)
-ability to work in international context
-capacity to adapt to new situations
-work in team

Specific competences:
-Ability to identify substantial factors of changes in the agrarian business environment.
-Ability to make systematic interconnection of the issues of regional development and agricultural policy.
-Understand and utilize theoretical resources in market environment quality analysis.

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Condition for termination of the course is the successful presentation and defense of the analysis of the seminar work. The exam consists of written test.
- Attendance max. 10 points (80% = 10 points)
- Seminar work max. 30 points
- written exam test max. 60 points (50 minutes, min. 30 points)

Overall assessment:
A 100-90 pts
B 89-80 pts
C 79-70 pts
D 69-60 pts
E 59-50 pts
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture22 h14 h
     seminar12 h0 h
     consultation4 h0 h
     public presentation (oral)2 h0 h
     preparation for exam35 h40 h
     preparation for regular assessment0 h25 h
     preparation of presentation15 h13 h
     elaboration and execution of projects0 h20 h
     writing of seminar paper22 h0 h
Total112 h112 h

Basic reading list
  • BEČVÁŘOVÁ, V. -- TAMÁŠ, V. -- ZDRÁHAL, I. Agrobyznys v rozvoji regionu. 1st ed. Brno: Mendelova univerzita v Brně, 2013. 118 p. ISBN 978-80-7375-799-1.
  • BEČVÁŘOVÁ, V. The European Model of Agricultural Policy in the Global Context. In: BEČVÁŘOVÁ, V. New Knowledge in a New Era of Globalization, Edited by Piotr Pachura. 1st ed. economia. Rijeka, Croatia: InTech Open, 2011. p. 285--310. ISBN 978-953-307-501-3.
  • BEČVÁŘOVÁ, V. -- TAMÁŠ, V. -- DUDOVÁ, B. -- ZDRÁHAL, I. Integrační procesy agrárního sektoru. Brno: Mendelova univerzita v Brně, 2013. 136 p. ISBN 978-80-7375-763-2.
  • BEČVÁŘOVÁ, V. -- ZDRÁHAL, I. Rozvoj zemědělství a venkova v evropském modelu agrární politiky - formování strategie v kontextu změn prostředí. 1st ed. Brno: Mendelova univerzita v Brně, 2013. 132 p. ISBN 978-80-7375-771-7.
  • Col. Supply chains, markets and power: mapping buyer and supplier power regimes. London: Routledge, 2002. 268 p. ISBN 0-415-25727-1.
Recommended reading list
  • BEČVÁŘOVÁ, V. Issues of Competitiveness of today's Agriculture. Zemědělská ekonomika = Agricultural Economics. 2008. v. 54, no. 9, p. 399--405. ISSN 0139-570X.
  • BEČVÁŘOVÁ, V. Koncepce a vývoj agrární politiky EU a USA. 1st ed. Brno: Mendelova zemědělská a lesnická univerzita v Brně, 2007. 94 p. ISBN 978-80-7375-133-3.
  • BEČVÁŘOVÁ, V. et al. Vývoj českého zemědělství v evropském kontextu. 1st ed. Brno: Mendelova zemědělská a lesnická univerzita v Brně, 2008. 62 p. ISBN 978-80-7375-255-2.
  • JENSEN, C W. -- SOUTHGATE, D D. Agricultural economics and agribusiness. 8th ed. New York: John Wiley, 519 p. ISBN 0-471-38847-5.
  • SWINNEN, J F M. Global supply chains, standards and the poor : how the globalization of food systems and standards affects rural development and poverty. Wallingford, UK: CABI, 2007. 322 p. ISBN 978-1-84593-1858.
  • ANDERSON, K. -- JOSLING, T E. The WTO and agriculture : Volume I. Cheltenham: Edward Elgar Publishing, 2005. 597 p. Critical perspectives on the global trading system and the WTO. ISBN 1-84376-279-X2.
  • SVOBODOVÁ, E. -- BEČVÁŘOVÁ, V. -- VINOHRADSKÝ, K. Intenzivní a extenzivní využívání přírodních zdrojů zemědělství ČR. 1st ed. Brno: Mendelova univerzita v Brně, 2011. 136 p. ISBN 978-80-7375-579-9.
  • FORET, M. -- BEČVÁŘOVÁ, V. -- PADĚRA, J. -- ZDRÁHAL, I. -- STRMISKOVÁ, I. Změny v reakci zákazníků na vývoj podmínek agrobyznysu. 1st ed. Brno: MENDELU, 2011. 72 p. 1. ISBN 978-80-7375-578-2.