Study programmes / C-RD Regional Development / Managerial Economics
Course code:MEK
Course title in language of instruction:Manažerská ekonomika
Course title in Czech:Manažerská ekonomika
Course title in English:Managerial Economics
Mode of completion and number of credits:Exam (6 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 3/0; part-time, 14/0
(full-time, hours of lectures per week / hours of seminars per week; part-time, lectures per period / seminars per period)
Language of instruction:Czech
Level of course:master; master continuing
Semester:WS 2018/2019 - FRDIS
Name of lecturer:prof. Dr. Ing. Libor Grega (examiner, lecturer, supervisor)
Ing. Radka Redlichová, Ph.D. (instructor, lecturer, tutor)
Ing. Ivo Zdráhal, Ph.D. (instructor, lecturer, tutor)
Prerequisites:State Bachelor Exam or State Bachelor Exam
Aims of the course:The objective of the course is to provide comprehensive presentation of managerial economics, to deepen knowledge of students, respectively to extend it especially in the area of production and cost analysis, firm's objectives, demand analysis, analysis of market structures, business decision making in market structures, and environmetal aspects of entrepreneurship.
Course contents:
1.Introduction into managerial economics (allowance 1/0)
2.Industrial and market structure, optimization of firms size (allowance 2/2)
3.Operation costs and costs of supportive activities (allowance 2/2)
4.Business objectives (allowance 4/0)
5.Demand as a factor of business decision making (allowance 2/6)
6.Firm's behaviour in different market structures (allowance 4/2)
7.Price policy (allowance 2/4)
8.Decision making about promotion (allowance 2/2)
9.Long run decision making of firms, vertical integration, product differentiation (allowance 3/4)
10.Firm in capital and money markets (allowance 2/6)
11.Management of human resources (allowance 2/0)
12.Firm and environment (allowance 2/0)

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to apply knowledge
-ability to make decisions
-ability to speak and write in mother tongue
-ability to work independently

Specific competences:
-Ability to analyse market environment and decisive parameters and factors of behaviour of economic subjects and institutions
-Ability to apply macroeconomic analysis tools in managerial decision-making
-/Knowledge of business behaviour depending on market structures.

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Written form of final examination. To became eligible for credits points for active participation in seminars, assignments submission, control and final tests are required.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture28 h14 h
     seminar14 h0 h
     preparation for exam80 h74 h
     preparation for regular assessment10 h0 h
     preparation for regular testing16 h0 h
     preparation of presentation0 h20 h
     elaboration and execution of projects20 h0 h
     writing of seminar paper0 h60 h
Total168 h168 h

Basic reading list
  • REEKIE, W. -- CROOK, J N. Managerial economics : A European text. 4th ed. New York: Prentice Hall, 1994. 587 p. ISBN 0-13-100520-0.
Recommended reading list
  • Ferguson, P.R., Ferguson, G., Business Economics, London: Macmillan, 1993
  • Hirshey, M., Pappas, J.L., Whigham, D., Managerial Economics - European edition, Dryden Press, 1995
  • Moschandreas, M., Business Economics, London: Routledge, 1994
  • Synek, M., Manažerská ekonomika, Praha: Grada, 1996
  • Synek, M., Podniková ekonomika, Praha: C.H.Beck, 1999