Study programmes / B-EPA Economic policy and administration / Trade Operations I
Course code:OOB
Course title in language of instruction:Obchodní operace I
Course title in Czech:Obchodní operace I
Course title in English:Trade Operations I
Mode of completion and number of credits:Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1; part-time, 16/0
(full-time, hours of lectures per week / hours of seminars per week; part-time, lectures per period / seminars per period)
Language of instruction:Czech
Level of course:bachelor
Semester:SS 2018/2019 - FBE
Name of lecturer:doc. Ing. Lea Kubíčková, Ph.D. (supervisor)
Prerequisites:not Final Bachelor Exam
Aims of the course:The goal of the subject is to explain importance, position, functions and roles of the trade in the frame of the national market. The student will receive the konwledge about purchase and sale, payment conditions and matter of the business venture with using of the trade cooperation. The student will understand the meaning and function of retailing, learn about the its development factors and development trends.
Course contents:
1.Importance and functions of trade (allowance 2/1)
a.Definition, efficiency, terminology of trade
b.Classification and functions of trade

2.Trade categories (allowance 4/0)
a.Intermediaries of trade activities
b.Representatives and brokers

3.Risk in trade activity (allowance 4/3)
a.Classification of risk
b.Ensurance of fulfil business obligation

4.Importance of price in trade activity (allowance 4/4)
a.The goals of pricing, discounts from producers
b.Retail pricing
c.Pricing of services

5.Dominance and diversification of trade firms (allowance 4/1)
a.High integrated firms
b.Vertical trade cooperation
c.Horizontal trade cooperation

6.Retailing (allowance 4/2)
a.The meaning and function of retailing
b.Factors for the development of retailing
c.Trends in retailing and retail companies conduct

7.Terms of payment (allowance 2/1)
a.Breakdown of payments (point of view) and transfers of funds

8.Distribution (allowance 4/2)
a.Definition and position of distribution in marketing management
b.Decision of distribution channel structure
c.Method of choosing of sale's way

Learning outcomes and competences:
Generic competences:
-ability to apply knowledge
-ability to work independently
-basic computing skills
-professional knowledge
-skilled at utilizing and processing information

Specific competences:
-Student can apply the methods of pricing in retail
-Student can describe a sampling distribution method
-Student can describe the risks of business
-Students can choose the way of distribution under the cost method

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:The student receives credit after processing seminar paper (max. 20 points, min. 12 points) and test (max. 20 points, min. 12 points). Students process their seminar paper in groups of three. For the credit to be achieved overall min. 24 points. Seminars are obligatory. A final test is evaluated by up to 60 points and is divided on the practical part (examples, max 20 points, min. 12 points) and theoretical (questions, max. 40 points, min. 24 points). Student must obtain min. 36 points from the final test. Overall rating student receives as the sum of points of the exercises and final examination.A: 91 - 100; B: 85 - 90; C: 77 - 84; D: 71 - 76; E: 60 - 70.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture28 h16 h
     practice14 h0 h
     consultation5 h24 h
     preparation for exam40 h50 h
     preparation for regular testing23 h0 h
     elaboration and execution of projects0 h20 h
     writing of seminar paper30 h30 h
Total140 h140 h

Basic reading list
  • BÁRTA, V. -- PÁTÍK, L. -- POSTLER, M. Retail marketing. 1st ed. Praha: Management Press, 2009. 326 p. ISBN 978-80-7261-207-9.
  • CIMLER, P. -- ZADRAŽILOVÁ, D. et al. Retail management. 1st ed. Praha: Management Press, 2007. 307 p. ISBN 978-80-7261-167-6.
  • MULAČ, P. -- MULAČOVÁ, V. Obchodní podnikání ve 21. století. Praha: Grada, 2013. 520 p. ISBN 978-80-247-4780-4.
Recommended reading list
  • PRAŽSKÁ, L. -- JINDRA, J. Obchodní podnikání = Retail management. 2nd ed. Praha: Management Press, 2002. 874 p. ISBN 80-7261-059-7.
  • Retailing: an introduction. 5th ed. Harlow, England: FT Prentice Hall, 2004. 320 p. ISBN 0-273-67819-1.
  • Principles of retailing. Oxford, UK: Butterworth-Heinemann, 2003. 382 p. ISBN 0-7506-4703-5.
  • Retail marketing management. 2nd ed. Harlow: Financial Times/ Prentice Hall, 2003. 457 p. ISBN 0-273-65511-6.
  • BERMAN, B. -- EVANS, J R. Retail management : a strategic approach. 1st ed. Boston [u.a.]: Pearson Prentice Hall, 2009. 654 p. ISBN 978-0-13-246550-2.