Study programmes / B-EPA Economic policy and administration / Specialized Seminary - Marketing
Course code:OSM
Course title in language of instruction:Specialized Seminary - Marketing
Course title in Czech:Odborný seminář - Marketing
Course title in English:Specialized Seminary - Marketing
Mode of completion and number of credits:Fulfillment of requirements (2 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 0/2
(full-time, hours of lectures per week / hours of seminars per week)
Language of instruction:English
Level of course:bachelor
Semester:WS 2020/2021 - FBE
Name of lecturer:doc. Ing. Jana Turčínková, Ph.D. (supervisor)
Prerequisites:(Language in Business - English or Language in Business - English or English 1 or English K 1 or English 1, EI)
 
Aims of the course:The objective of this course is to teach students marketing terminology, understand English texts and work with it.
Course contents:
1.An Introduction to Marketing Principles (allowance 0/4)
2.Marketing Environment and Marketing Planning (allowance 0/2)
3.Consumer Behavior and Market Segmentation (allowance 0/4)
4.Marketing Mix (allowance 0/8)
5.Marketing in Tourism and Destination Management (allowance 0/2)
6.Factors of Tourism Development (allowance 0/2)
7.Modern Tourism Products (allowance 0/2)

Learning outcomes and competences:
Generic competences:
 
-ability to communicate with professionals in different field of study
-ability to solve problems
-communication in second language
-spirit of enterprise
-work in team

Specific competences:
 
-Student is able to discuss selected professional topics in English.
-Student is able to read professional literature in English.
-Students are able to define basic marketing concepts in English.
-Students should be able to have public presetation.

Type of course unit:optional
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Successful completion of the course is subject to the following three requirements: 1. Students must earn at least 50% of the points in total in tests that are written in 10 seminars. 2. At the end of the semester, groups of students must present (in English) their solutions to an assignment which they given a week earlier. 3. They must earn 50% of points in the final exam.
 
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendance
Direct teaching
     seminar26 h
     public presentation (oral)2 h
Self-study
     preparation for exam15 h
     preparation for regular assessment5 h
     preparation for regular testing5 h
     preparation of presentation3 h
Total56 h

Basic reading list
  • BAINES, P. -- FILL, C. -- PAGE, K. Marketing. Oxford: Oxford University Press, 859 p. ISBN 978-0-19-929043-7.
  • MATHIESON, A. -- WALL, G. Tourism: change, impacts, and opportunities. 1st ed. Harlow, England: Pearson Prentice Hall, 2006. 412 p. ISBN 978-0-130-99400-4.
Recommended reading list
  • Col. Marketing: concepts and strategies. 5th ed. Boston: Houghton Mifflin, 878 p. ISBN 0-618-53203-X.
  • BEAVER, A. A dictionary of travel and tourism terminology. 2nd ed. Wallingford: CABI Publishing, 2005. 409 p. ISBN 0-85199-020-7.