Study programmes / B-EPA Economic policy and administration / Specialized Seminary - Trade
Course code:OSOB
Course title in language of instruction:Specialized Seminary - Trade
Course title in Czech:Odborný seminář - Obchod
Course title in English:Specialized Seminary - Trade
Mode of completion and number of credits:Fulfillment of requirements (2 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 0/2
(full-time, hours of lectures per week / hours of seminars per week)
Language of instruction:English
Level of course:bachelor
Semester:WS 2020/2021 - FBE
Name of lecturer:doc. Ing. Lea Kubíčková, Ph.D. (supervisor)
Prerequisites:(Language in Business - English or Language in Business - English or English 1 or English K 1 or English 1, EI)
 
Aims of the course:Students are introduced to and actively work with professional English related to trade.
Students are able to use and understand specific terms relevant to trade, sales, purchasing, domestic and foreign business operations and also to critically discuss important trade topics.
Course contents:
1.Basic terms and phrases in trade (allowance 0/5)
 
a.Definition of trade, trade importance and efficiency, barriers of trade
b.Functions and classification of trade
c.Perspectives of trade, historic evolution of trade in international view

2.Phraseology in international trade operations, retail and wholesale (allowance 0/5)
 
a.Trade categories
b.Retail and wholesale
c.Supply Chain Management

3.Cooperation, integration and risks (allowance 0/6)
 
a.Contract and other trade documents, INCOTERMS
b.Vertical and horizontal cooperation, trade chains, franchising, Make-or-Buy decision, Hold-Up problem, Forrester effect
c.Risk management, risk classification and mitigation

4.Pricing and pricing strategies (allowance 0/5)
 
a.Pricing strategies
b.Opportunistic behavior, framing effects

5.New trends in SCM (allowance 0/7)
 
a.New trends, RFID, convenience
b.Strategic alliances, private labels, diversification, commodification

Learning outcomes and competences:
Generic competences:
 
-ability to analyse and synthesize
-ability to communicate with professionals in different field of study
-ability to make decisions
-communication in second language
-designing and managing projects
-professional knowledge
-spirit of enterprise
-work in team

Specific competences:
 
-Student knows the basic terms and phrases in trade English
-Student understand professional texts in English language
-Students can discuss business topics in English language
-The student knows the terminology in the English language in the field of international trade operations, retail and wholesale

Type of course unit:optional
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:The course credit is awarded based on course activity and written exam. The successful completion of the course requires working knowledge of professional English terms and the demonstrated ability to use them in business cases and the ability to understand and work with professional trade-related text in English.
 
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendance
Direct teaching
     practice26 h
Self-study
     preparation for regular assessment14 h
     preparation for regular testing16 h
Total56 h

Basic reading list
  • OLIVA, M. -- RÍVERA-BATIZ, L. International Trade. Oxford: OUP, 2004. 712 p. ISBN 0-19-829711-4.
  • MARREWIJK, C V. International trade and the world economy. 1st ed. Oxford: Oxford University Press, 2002. 386 p. ISBN 0-19-925004-9.
  • Retailing: an introduction. 5th ed. Harlow, England: FT Prentice Hall, 2004. 320 p. ISBN 0-273-67819-1.
Recommended reading list
  • Principles of retailing. Oxford, UK: Butterworth-Heinemann, 2003. 382 p. ISBN 0-7506-4703-5.
  • BERMAN, B. -- EVANS, J R. Retail management : a strategic approach. 1st ed. Boston [u.a.]: Pearson Prentice Hall, 2009. 654 p. ISBN 978-0-13-246550-2.
  • Studijní materiál na dokumentovém serveru
  • WORLD TRADE ORGANIZATION. World Trade Report (annual). World Trade Organization, 2008, 2010, 2013, 2015.