Study programmes / B-EPA Economic policy and administration / Business Plan
Course code:MSP
Course title in language of instruction:Malé a střední podnikání
Course title in Czech:Podnikatelský plán
Course title in English:Business Plan
Mode of completion and number of credits:Exam (4 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1; part-time, 16/0
(full-time, hours of lectures per week / hours of seminars per week; part-time, lectures per period / seminars per period)
Language of instruction:Czech
Level of course:bachelor
Semester:WS 2018/2019 - FBE
Name of lecturer:Dr. Ing. Miloš Drdla, MBA (supervisor)
Prerequisites:Business Economics I
Aims of the course:Aim of the subject is to determine basic and necessary prerequisitions of starting business, especially in the are of small and medium-sized entities. Characteristics of the business environment in the Czech republic are provided in connection with the EU membership, and the specifics of chosen industries are discussed as well.
Course contents:
1.Entrepreneurship as a source of economic and social development (allowance 4/1)
a.Aspects and importance of small and medium-sized entities.
b.Reasons for entrepreneurship.
c.Risks of entrepreneurship.
d.History of entrepreneuship in the Czech republic.

2.Typology of business entities (allowance 2/0)
3.Non-trade entrepreneuship (allowance 1/0)
4.Trade entrepreneuship (allowance 3/0)
5.Starting-up a business (allowance 6/2)
a.Legal form of business. Positives and negatives from the viewpoint of SMEs.
b.Business plan and starting-up budget.
c.Operational aspects of business operations.

6.Economic life, perspectives and threats of SMEs (allowance 6/0)
a.Relations of SMEs to their environment (government, employees etc.).
b.Entrepreneurial bodies.
c.Economic competition.
d.Decline of a business entity.

7.Support of SMEs in the Czech Republic and on the EU level (allowance 4/0)
8.Specifics of chosen industries in the Czech republic (allowance 0/8)

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to apply knowledge
-ability to solve problems
-leadership skills
-professional knowledge
-skilled at utilizing and processing information
-work in team

Specific competences:
-Student is able to analyse internal and external environment.
-Student is able to determine the influence of competitors.
-Student is able to prepar and to alternatively asses the financial plan.
-Student is able to prepare a complete business plan.

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Final evaluation is based on elaboration and presentation of seminar work (team project) while is has a weight of 30 per cent in the final mark.
Exam is written. Student is allowed to register for exam after gaining the credit. Weight of exam in the final mark is 70 per cent.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendanceCombined form
Direct teaching
     lecture28 h16 h
     practice14 h0 h
     preparation of presentation10 h36 h
     elaboration and execution of projects60 h60 h
Total112 h112 h

Basic reading list
  • FOTR, J. -- SOUČEK, J. Podnikatelský záměr a investiční rozhodování. Praha: Grada Publishing, 2005. 356 p. ISBN 80-247-0939-2.
  • JÁČ, I. -- RYDVALOVÁ, P. -- ŽIŽKA, M. Inovace v malém a středním podnikání. 1st ed. Brno: Computer Press, 2005. 174 p. Business books. ISBN 80-251-0853-8.
  • VEBER, J. -- SRPOVÁ, J. et al. Podnikání malé a střední firmy. 2nd ed. Praha: Grada, 2008. 311 p. Expert. ISBN 978-80-247-2409-6.
  • CROLL, A. -- YOSKOVITZ, B. Lean analýza: využijte data k rychlejšímu vybudování lepšího startupu. Brno: BizBooks, 2016. ISBN 978-80-265-0507-5.
Recommended reading list
  • GOFFIN, K. -- MITCHELL, R. Innovation management: strategy and implementation using the pentathlon framework. 2nd ed. Basingstoke: Palgrave Macmillan, 2010. 395 p. ISBN 978-0-230-20582-6.
  • Encyclopedia of technology and innovation management. Chichester: Wiley, 2010. 546 p. ISBN 978-1-405-16049-0.
  • PALEPU, K G. et al. Business analysis and valuation: text & cases. Andover: South-Western Cengage Learning, 2007. 788 p. ISBN 978-1-84480-492-4.