Study programmes / C-AS Agricultural Specialization / Business Management
Course code:MNG
Course title in language of instruction:Podnikový management
Course title in Czech:Podnikový management
Course title in English:Business Management
Mode of completion and number of credits:Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/2
(full-time, hours of lectures per week / hours of seminars per week)
Language of instruction:Czech
Level of course:master continuing
Semester:SS 2017/2018 - FA
Name of lecturer:Ing. Jiří Duda, Ph.D. (examiner, instructor, lecturer, tutor)
doc. Ing. Helena Chládková, Ph.D. (supervisor)
Prerequisites:Bachelor State Examination
Aims of the course:To provide students with theoretical knowledge from the field of management, to develop their skills to use modern methods of management decision-making in various areas of business management (including strategic management, human resource management).
Course contents:
1.Business Management (allowance 28/28)
a.Development stages of management, theory and practice of management
b.Structure of management - continuous processes, and stages of management
c.Formulation, implementation, and changes of business strategies, types of strategies
d.Porter's model of industry analysis, PEST, SWOT analysis
e.Requirements on managerial work, roles of managers
f.Decision-making methods in business management
g.Planning and control processes in business management
h.Standardization of labour processes
i.Business culture within an organisation, organizing in management
j.Human resources management, legal aspects of recruiting and employee selection
k.Time management
l.Managing crises

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to apply knowledge
-ability to comment on performance of others and to self-reflect
-ability to communicate with professionals in different field of study
-ability to create new ideas (creativity)
-ability to make decisions
-ability to organize and plan ahead
-ability to solve problems
-ability to work in interdisciplinary team
-ability to work in international context
-ability to work independently
-capacity to adapt to new situations
-capacity to learn
-communication in second language
-ethical commitment
-general knowledge
-interpersonal skills
-leadership skills
-professional knowledge
-quality concept awareness
-skilled at utilizing and processing information
-spirit of enterprise
-work in team

Specific competences:
-Competence of farm management problems
-Knowledge of crisis management
-Knowledge of subsidy policy
-Management of principles of medium-sized company

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Credit is awarded to students for fulfillment of assigned project - analysis of partial case studies and elaboration of SWOT analysis of a particular business entity. The exam is in written form, consists of the issues discussed in the lectures and selected topics from recommended literature.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     practice28 h
     preparation for exam34 h
     preparation for regular assessment20 h
     elaboration of reports30 h
Total140 h

Basic reading list
  • POŠVÁŘ, Z. -- CHLÁDKOVÁ, H. Management. 1. vyd. Brno: Mendelova zemědělská a lesnická univerzita v Brně, 2009. 261 p. ISBN 978-80-7375-347-4.
  • VEBER, J. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. vyd. Praha: Management Press, 2009. 734 p. ISBN 978-80-7261-200-0.
  • BĚLOHLÁVEK, F. -- ŠULEŘ, O. Management. 1. vyd. Brno: Computer Press, 2006. 724 p. ISBN 80-251-0396-X.
Recommended reading list
  • DUDA, J. Řízení lidských zdrojů. 1. vyd. Ostrava: Key Publishing, 2008. 128 p. ISBN 978-80-87071-89-2.