Study programmes / B-EMEN Economics and Management / Business Economics I
Course code:PEKA
Course title in language of instruction:Business Economics
Course title in Czech:Podniková ekonomika I v AJ
Course title in English:Business Economics I
Mode of completion and number of credits:Exam (5 credits)
(1 ECTS credit = 28 hours of workload)
Mode of delivery/Timetabled classes:full-time, 2/1
(full-time, hours of lectures per week / hours of seminars per week)
Language of instruction:English
Level of course:bachelor
Semester:WS 2016/2017 - FBE
Name of lecturer:Mgr. Ing. Pavlína Matějová (examiner, instructor, lecturer)
doc. Ing. Pavel Syrovátka, Ph.D. (supervisor)
Prerequisites:not Final Bachelor Exam
Aims of the course:The aim of the course is to provide students with the basic knowledge of Business Economics, which compose the prerequisite for entrance to managerial or economic positions in a company. The subject has an integrating function; it unifies knowledge of different business subareas and emphasizes the connections and flows among them.
Course contents:
1.Introduction to the subject. Bases of enterprise and entrepreneurship. (allowance 2/1)
2.Typology of business entities. (allowance 2/1)
3.Property of a company. (allowance 4/2)
a.Property structure.
b.Production capacity and its effectiveness.
c.Inventories in a company.

4.Financial resources of a company. (allowance 2/2)
b.Liabilities and debts.
c.Optimal caital structure.

5.Basic economic variables and their relations. (allowance 8/5)
a.Characteristics and classification of cost.
c.Profit and Loss statement.
d.Break-even point analysis.

6.Essential business operations. (allowance 8/2)
a.Business management.
c.Purchases and sales.
d.Personal operations and labour productivity.
e.Investment and R&D operations.

Learning outcomes and competences:
Generic competences:
-ability to analyse and synthesize
-ability to apply knowledge
-ability to make decisions
-basic computing skills
-communication in second language
-leadership skills
-professional knowledge
-skilled at utilizing and processing information

Specific competences:
-Student is able to define a business entity based on its functions.
-Student is able to dermine tools of management of costs.
-Student is able to prepare a balance sheet.
-Student knows the classifications of business entities.
-Student knows the classifications of costs.

Type of course unit:required
Year of study:Not applicable - the subject could be chosen at anytime during the course of the programme.
Work placement:There is no compulsory work placement in the course unit.
Recommended study modules:none
Assessment methods:Exam is written. To pass the exam, minimum 60 per cent of points is required.
Learning activities and study load (hours of study load)
Type of teaching methodDaily attendance
Direct teaching
     lecture28 h
     practice14 h
     preparation for exam42 h
     preparation for regular assessment14 h
     preparation for regular testing42 h
Total140 h

Basic reading list
  • BAYE, M. Managerial Economics and Business Strategy. New York: McGraw - Hill, 2006. 620 p.
  • DRURY, C. Cost and management accounting : an introduction. 7. vyd. Andover [u.a.]: Cengage Learning, 2011. 476 p. ISBN 978-1-4080-3213-8.
  • FERGUSON, P R. -- FERGUSON, G J. Business Economics : The Application of Economic Theory. 1. vyd. London: The Macmillan Press, 1993. 15 p. ISBN 0-333-54247-9.
  • HEATHER, K. The economics of industries and firms. New York: Financial Times/Prentice Hall, 2002. 256 p. ISBN 0-273-65585-X.
Recommended reading list
  • ARNOLD, L G. Business cycle theory. Oxford: Oxford University Press, 2002. 165 p. ISBN 0-19-9256810.
  • BARNETT, R A. -- ZIEGLER, M R. -- BYLEEN, K. Calculus for business, economics, life sciences, and social sciences. 1. vyd. Upper Saddle River, N.J.: Pearson Prentice Hall, 2005. 671 p. ISBN 0-13-143261-3.
  • LANG, H. Theory and practice of cost analysis. 3. vyd. Praha: Oeconomica, 2008. 78 p. ISBN 978-80-245-1409-3.
  • PIGGOTT, J. -- COOK, M. International business economics : a European perspective. Basingstoke, Hampshire: Palgrave Macmillan, 2006. 391 p. ISBN 1-4039-4219-6.